You may have heard of Google+ but are probably asking yourself "What is it and how do I use it?" Google+ is Google's version of social media. It may be smaller than Facebook, but it is a major contender when it comes to your company's marketing strategy. With more than 350 million users, you can get your blog in front of the right people and entice them to link back to you.
These tools will help you get the most out of Google Plus:
- +1
- SEO
- Authorship
- Communities
#1 Google Plus +1
Facebook´s like feature is just like the Google+ +1. Both let users show appreciation for your content and give you credibility. And, just like Facebook, users can comment on your pictures, videos, and articles. One of the perks is there are no character limits like you find on Twitter. To sweeten the pot, Google+ has integrated with YouTube. Now, you can link your Google+ with your YouTube channel to share videos with your followers.
#2 SEO
Google expands your reach by treating your Google+ page like a website. This means your page is ranked just like any other website. This feature lets you build ranking in the search engine and take advantage of referral traffic. Quality content with the right keywords will make your page stand out in the crowd.
#3 Authorship
#2 SEO
Google expands your reach by treating your Google+ page like a website. This means your page is ranked just like any other website. This feature lets you build ranking in the search engine and take advantage of referral traffic. Quality content with the right keywords will make your page stand out in the crowd.
#3 Authorship
Another valuable tool is Google+ Authorship which lets you put a name to a face by linking your profile picture to your blog or other media. Your picture shows up beside your content in the search engines giving credibility to your content and helping you get better search engine rankings. Just make sure you are contributing valuable content and Google+ will do its part to get you noticed.
#4 Communities
#4 Communities
Google+ has communities on just about any subject. These are great places to network with other members who share your interests. Checking out the communities and seeing what people are interested in will help you narrow down your target audience. Joining a community and interacting with members and their content will help you gain both followers and backlinks to your blog.
While it may not be as big as Facebook, Google+ plus is a valuable marketing tool and should be part of every marketer's strategy for building their business and their brand.
Did I leave anything out? Feel free to leave your suggestions in the comment box below.
Did I leave anything out? Feel free to leave your suggestions in the comment box below.
